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Guest Blogging for Links in a Post-Penguin World
They say behind every great man, there’s great woman. Well, behind every great SEO plan, there is a great natural link building campaign that finds ways to build links. Link building is the process of...
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Facebook Nearby Becomes Facebook Local Search
We all know Facebook can be about as distracting as a beardless Rand Fishkin (or Moira Johnson on a crisp spring day—you decide). Hell, blogger Maneesh Sethi once hired a girl on Craigslist to slap him...
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Does Your HVAC Company Need a Facebook Page?
Last summer, I was lounging on my couch, browsing the black hole that is Facebook, trying to avoid the profiles of high school friends that have recently had a baby, when I kept chugging down my...
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Why Would You Hashtag That?
“What does it mean when someone puts a pound symbol before something they type,” one of my “older” friends (who I won’t name to save her from embarrassment)asked me. “That’s a hashtag, you dinosaur,” I...
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Are Facebook Hashtags Important for Plumbers?
#hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag That is what I would have made Blue Corona’s Facebook status last month if I had administrative access to the account....
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Social Media Tips from the World's Largest HVAC Contractor
When I am home during holidays, relatives sometimes introduce me to their friends and say that “Hannah does Facebook and Twitter for her job in Charlotte.” While Facebook, Twitter, and other social...
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Is Facebook Marketing Still Worth It?
So you got into the social networking game, using Facebook as your primary means of communication. You’re creating great, shareable content on a regular basis, building your page’s Likes, and keeping...
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Facebook Trending: What You Can Expect To See
Facebook recently rolled out trending topics, a completely original idea that doesn’t copy Twitter at all. The general idea from Facebook is to make their social network the one-stop shop for news,...
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Facebook Paper Marketing Opportunities
Not too long ago, my coworker Jake blogged about Facebook trending topics—an idea totally not copied from Twitter (sarcasm font). The copy cats over at Facebook are at it again this week, this time...
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Is Advertising on Facebook a Waste of Money?
With an estimated 900 million unique monthly users, Facebook remains the most popular social networking site in 2014. With that being said, it’s pretty obvious that most businesses can benefit from...
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What’s Up with the New Facebook Business Page Layout?
Recently, Facebook announced a major redesign business pages. And, unlike when Facebook redesigns standard user pages, this redesign is being met with general support! Out: the clunky two-column...
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Should I Remove My Reviews Section on Facebook?
There once was a wonderful time for business owners when a bad review left by a Facebook user could be individually removed—now you either get all or nothing when it comes to displaying a company’s...
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Setting a Facebook Ads Budget That Gets Results
It’s hard out there for a company’s Facebook page. Gone are the days where you could just mosey up to Facebook and make a post that people would actually see. As a matter of fact, regardless of how...
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Should You Have a Facebook Page for Each Business Location?
Does your company have a Facebook page? If not, it should. The reasons for a Facebook page have been well documented here before—engaging customers, extending your web reach and online real estate,...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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Why Can't I Find My Business Page on Facebook?
Since everyone knows you have to be on Facebook, you diligently created a Facebook page for your business and linked to it on your website. Great job!There’s just one problem: you can’t find it in...
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Why No One Likes Your Facebook Posts
Last year was a big year for the ladies of the Blue Corona office. Four of my female coworkers got engaged, and another announced a pregnancy with her first child. Most of these milestones were coupled...
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